Local Radio Stations: Engaging the Immigrant Community
Posted in Blogs on November 29, 2011 by CAUSE Staff
There are a myriad of available resources to aid immigrant communities in embracing the freedoms and opportunities that America has to offer. What sets local radio stations apart is its broad range of content, services, and access.
These stations provide content in multiple languages. While this content includes local news and music, it also includes basic information on educational and career opportunities as well as information on community events, political rallies, and other opportunities for civic participation.
For the small businesses in our communities, local radio stations provide an important connection to customers through advertising. This connection ultimately helps to drive growth and therefore contributes positively to the economic well-being of our community as it leads to new opportunities through the creation of new jobs.
One of the great things about radio is that it is easy to access. This means that immigrant communities can benefit from its content and services when they want to. Between table top radios, car radios, computers, and mobile devices, most people have access to at least one radio.
Local radio stations are certainly invaluable to members of immigrant communities as they look for resources to help navigate American culture. Like other businesses in these communities, local radio stations cannot afford to take on new regulatory burdens. These burdens increase the cost of doing business – making it harder to face competition as well as continue to maintain and improve offerings for listeners. Please write to your congressman and tell him or her why local radio stations are important to you!